Expand your campaigns
to Smart TV homescreens.

Advertising placed on the home menu of a Smart TV — the first screen the television shows when it turns on, before the viewer has opened any app or chosen anything to watch. On Insight TV placements the entire masthead unit is the creative: image, logo, message and call to action.

YouTube ads on CTV run inside the YouTube app, after the viewer has already picked what to watch. The homescreen is the television's own first screen, before any app is opened. They reach the same household at two different moments, which is why they add together rather than overlap.

Yes. You send the base visual, the video and your USP, and Insight TV builds every homescreen format — first screen, immersive, launcher tile, EPG, app store, beacon and extra-wide banner, and mobile hero. Nothing needs resizing or rebuilding on your side.

No. It adds a premium awareness layer at the moment people decide what to watch — it isn't designed to replace OOH, YouTube or in-stream TV.

The United States, the United Kingdom, Benelux and the Nordics.

Direct with Insight TV. Fixed inventory at a fixed price with guaranteed delivery — not an auction, and no reseller in between.

Minimums and CPMs vary by market and platform. Tell us the market, the client and the flight dates and we'll come back with availability and cost.

On sets from 2021–22 onward, yes — banner and video. Earlier sets are banner only.

Five working days from booking, provided final creative is with us five business days before the start date.

Yes. Every placement runs against one of our five genre channels, so choosing the channel is how you choose the audience. Availability varies by platform and market.

Alongside others as standard. 100% share of voice is available on request — as a 3, 6 or 9-hour takeover — subject to the market and what inventory is available at the time. Ask when you brief and we'll confirm.

Yes. Multiple territories can run under a single booking across the US, UK, Benelux and the Nordics.

Yes. Campaign Manager 360, DoubleVerify, IAS, Innovid, Adform and the other certified vendors all work. Up to five sets of trackers per creative, and the vendor needs to be confirmed before the campaign launches rather than mid-flight.

No. Only certified TV measurement vendors can fire on this placement — social pixels don't run in a television environment. You get impressions, reach and third-party verification, not social platform attribution.

In-flight reporting during the campaign and a post-campaign summary measured against the guaranteed impressions.